Maximizing Retail Performance with Real-Time Visual Intelligence
In today’s fast-moving retail environment, the ability to understand and immediately act on data has become an important competitive differentiator. Retailers collect millions—sometimes billions—of transactional and behavioral data points every day, yet most organizations still struggle to turn that information into timely, actionable insight.
Traditional BI dashboards and reporting tools weren’t built for the velocity or complexity of modern retail. They can summarize historical information, but fail to capture what’s happening now. For retailers seeking to improve sales performance, optimize store operations, and react to consumer behavior in real time, this delay can result in lost revenue.
The data problem in retail: fast signals, slow decisions
Retailers are awash in data—SKU-level transactions, point-of-sale activity, inventory movements, promotional responses, shopper traffic, and digital interactions. But even with all this data, teams still face:
1. Operational lag
Insights arrive after opportunities have already passed. By the time a missed promotion, out-of-stock condition, or emerging trend is discovered, the window to act has closed. The brands that can turn massive datasets into live operational awareness will get ahead.
2. Fragmented dashboards and incomplete views
Merchandisers, store operations teams, and analysts navigate multiple disconnected tools that provide summaries of historical information, creating a fragmented and delayed picture of what's actually happening in the business.
3. BI tools built for yesterday’s data
Legacy systems can handle batched data updates and static reports—but today’s data environments are different. Data can be streamed. It can be 2D or 3D. Retailers must be able to see it all, and in real time, to get a full understanding of their operations.
Row64 brings real-time visual intelligence to retail
Row64 is the operational intelligence hub for data-driven enterprises, including retail. For retailers, Row64 transforms massive datasets, streaming, and real-time data into live retail analytics, enabling better decisions across merchandising, operations, pricing, inventory, and store execution.
Unlike legacy BI solutions, Row64 isn’t simply “faster dashboards.” It represents a new architecture for perception, leveraging CPU, GPU, and in-memory processing to deliver:
Real-time SKU-level analytics
High-precision GPU-rendered interactive visualizations
Live operational intelligence across billions of data points
High-level summaries to record level details directly in the browser
Where traditional BI analyzes the past, Row64 illuminates what’s happening in retail environments now.
Real-time analytics that drive retail optimization
Row64 brings together every stream of retail data—transactions, IoT sensors, inventory data, POS activity, foot traffic, digital interactions—into a single, continuously updated intelligence hub.
Real-time SKU-level intelligence
Retailers can track SKU performance in real time, uncovering emerging demand patterns, underperforming items, pricing issues, promotion lift or drag, and inventory risks and anomalies.
Interactive in-store analytics and floor layouts
Retail analytics is not just about pricing and SKU movement. It’s also spatial. Row64 connects sales and inventory data with dynamic store floor plans, enabling teams to visualize performance by location, view in-store product placement relative to sales, evaluate planogram effectiveness, and improve traffic flow.
This creates a live, spatial understanding of store health and performance.
Prescriptive recommendations for retail teams
Row64 doesn’t just present current data—it enables retail teams to run predictive models based on sales, product placement, and more. That, in turn, allows stores to more quickly adjust pricing, modify promotions, improve shelving strategies, and respond to emerging trends.
In other words, Row64 enables retail teams to become more proactive.
Bottom line: “Real-time” is retail’s new competitive advantage
In 2021, the retailer Target posted profits of $6.9 billion. Just a 1% increase could add an extra $69 million to the bottom line. Seeing, deciding, and acting faster than their competitors through real-time data could be the difference.
With Row64’s delivery of operational intelligence in real-time, organizations enjoy faster decision-making, better promotional and pricing performance, and the ability to plan rather than react to the past. And that means better store performance – and more profit – for the entire organization.